Faced with inflation, Canadians are reducing meat consumption

Canadians, big meat eaters before the Lord, are turning to other options to get their protein fix due to inflation.

According to a recent Ipsos survey, approximately half (47%) of participants who eat meat said they intend to reduce their meat consumption this year, mainly to reduce their grocery bill.

As Kathy Perrotta, vice-president of strategy and market insight at Ipsos, points out, since the company began surveying Canadians about their meat consumption habits in 2018, a proportion of them have intended to reduce their beef purchases, chicken and similar products increased by 25%.

And the reasons given for doing so have varied over time. In 2021 and 2022, says Ms. Perrotta, health and environmental concerns were the main reasons given to explain this decrease.

But last year, the cost of meat became the main reason. Which isn’t too surprising given the pressure on budgets these days, linked to rising interest rates and food prices.

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